Data Protection
777ab Privacy Policy
At 777ab, protecting the personal data of our players is a core operational responsibility. This Privacy Policy explains in plain English exactly what data we collect, why we collect it, how we use and store it, and what rights you have over your own information. We believe you deserve full transparency — not just compliance language.
Our Commitments
How 777ab Safeguards Your Personal Data
The following cards highlight the six core principles that guide how 777ab handles personal data for all Bangladesh-based players. The full legal text follows in the sections below.
End-to-End Encryption
All data transmitted between your device and 777ab servers is protected by 256-bit SSL/TLS encryption. Login credentials, payment details, and personal information are never sent in plain text over any network connection.
Minimal Data Collection
777ab collects only the personal data that is strictly necessary to operate your account, verify your identity, process transactions, and meet legal obligations. We do not harvest data for advertising profiling or sell personal information to marketing brokers.
Controlled Third-Party Access
Personal data is shared with third parties only when required to deliver core platform services — such as payment processors (bKash, Nagad, Rocket), identity verification services, and fraud prevention partners. All third parties operate under strict data processing agreements.
Your Rights Over Your Data
You have the right to access, correct, or request deletion of your personal data held by 777ab, subject to legal retention requirements. Data access requests are handled within 14 calendar days of receipt. Contact our support team at any time to exercise your data rights.
Defined Retention Periods
777ab retains personal data only for as long as required to fulfil the purposes for which it was collected, or as required by applicable law. Transaction and account records are retained for a minimum of 5 years following account closure to comply with financial record-keeping obligations.
Breach Notification
In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, 777ab will notify affected players without undue delay and will take immediate steps to contain, investigate, and remediate the incident in accordance with applicable data protection standards.
1 Introduction
777ab ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of every player who uses the 777ab platform. This Privacy Policy describes in clear, formal terms how we collect, use, store, share, and protect personal information in connection with your use of the 777ab website and services, accessible at 777ab.io.
This policy applies to all individuals who access 777ab in any capacity, including registered account holders, visitors browsing the platform without an account, and individuals who contact our support team. It covers all personal data processed by 777ab regardless of the channel through which it is collected — whether via the website, live chat, email correspondence, or payment transactions.
777ab processes personal data for players located in Bangladesh. We recognise the importance of data privacy to our players and are committed to maintaining the highest standards of data stewardship consistent with applicable law and internationally recognised data protection principles, including purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.
2 Data Controller
For the purposes of this Privacy Policy, the data controller responsible for your personal data is 777ab, operating the platform at 777ab.io. As the data controller, 777ab determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is conducted in a lawful, fair, and transparent manner.
If you have any questions or concerns regarding how 777ab processes your personal data, or if you wish to exercise any of your data rights described in Section 10 of this policy, you may contact our dedicated data support team at [email protected]. All data-related enquiries will be acknowledged within 5 business days and resolved within 14 calendar days wherever practicable.
3 Personal Data We Collect
777ab collects personal data through several channels in the course of operating the platform. The categories of data we collect, and the context in which each is collected, are detailed in the table below.
| Category | Specific Data Points | Collection Context |
|---|---|---|
| Identity Data | Full legal name, date of birth, national identity card (NID) number, passport number, photograph | Account registration and identity verification (KYC) |
| Contact Data | Residential address, mobile phone number, email address | Account registration, support enquiries |
| Financial Data | Payment method details (bKash/Nagad/Rocket account numbers, card numbers masked), transaction history, deposit and withdrawal amounts in Bangladeshi Taka (৳) | Deposit and withdrawal processing |
| Account Data | Username, account balance, bet history, game session records, bonus redemption history, responsible gaming settings | Platform usage and account management |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, geolocation data | Automatic collection during platform access |
| Communications Data | Live chat transcripts, email correspondence content, support ticket records | Customer support interactions |
777ab does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what is required for identity verification purposes.
4 How We Use Your Personal Data
777ab processes your personal data for the following specific and documented purposes. We do not use personal data for any purpose that is incompatible with the purposes listed below.
- Account creation and management: To register and administer your 777ab account, verify your eligibility, and maintain accurate account records throughout the lifetime of your registration.
- Identity verification (KYC/AML): To verify your identity and age in compliance with applicable know-your-customer and anti-money laundering obligations. 777ab is required to confirm that all players are aged 21 years or older and to monitor transactions for indicators of financial crime.
- Payment processing: To facilitate deposits and withdrawals in Bangladeshi Taka (৳) via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and Dutch-Bangla Bank, and to maintain accurate financial records of all transactions.
- Platform operation and personalisation: To deliver, improve, and personalise the 777ab platform experience, including remembering your preferences, serving relevant game recommendations, and optimising platform performance based on usage patterns.
- Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, collusion, bonus abuse, and any other conduct prohibited under the 777ab Terms & Conditions.
- Responsible gaming compliance: To monitor gaming behaviour for indicators of problem gambling, enforce self-imposed limits and exclusions, and fulfil our responsible gaming obligations.
- Customer support: To respond to and resolve your support enquiries, complaints, and requests submitted via live chat, email, or any other communication channel.
- Legal and regulatory compliance: To comply with applicable legal obligations, respond to lawful requests from regulatory or law enforcement authorities, and maintain records as required by law.
- Communications: To send you transactional communications relating to your account (e.g., deposit confirmations, withdrawal notifications, security alerts). Where you have opted in, we may also send promotional communications regarding 777ab offers and events.
5 Legal Basis for Processing
777ab processes your personal data on the basis of one or more of the following lawful grounds, depending on the specific processing activity involved:
- Contractual necessity: Processing that is required to perform the contract between you and 777ab — including account registration, payment processing, and delivering platform services — is carried out on the basis of contractual necessity.
- Legal obligation: Certain processing activities — such as identity verification, transaction monitoring, and record retention — are required to comply with legal obligations applicable to 777ab's operations.
- Legitimate interests: 777ab processes some personal data on the basis of legitimate interests, including fraud prevention, platform security, improving service quality, and responsible gaming monitoring, provided that such interests are not overridden by your fundamental rights and freedoms.
- Consent: Where 777ab relies on your consent as the legal basis for processing — for example, to send optional promotional communications — you may withdraw your consent at any time by contacting [email protected] or updating your account notification preferences. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
6 Sharing Your Personal Data
777ab does not sell, rent, or trade your personal data to third parties. We share personal data with external parties only in the circumstances described below, and only to the minimum extent necessary for each specified purpose.
- Payment service providers: bKash, Nagad, Rocket, Upay, Visa, Mastercard, and Dutch-Bangla Bank receive transaction-related personal data strictly for the purpose of processing deposits and withdrawals. These providers operate under their own privacy policies and applicable financial regulations.
- Identity verification and KYC providers: Third-party KYC service providers may receive identity documents and personal data submitted during verification procedures. These providers are contractually bound to process the data solely for identity verification purposes.
- Fraud prevention and security partners: Personal data including technical data such as IP addresses and device identifiers may be shared with fraud detection services to protect the platform and its players from financial crime and security threats.
- Game content providers: Casino game studios and sportsbook data providers may receive limited anonymised or pseudonymised technical data necessary to deliver and maintain game integrity. Individual identity data is not shared with game providers.
- Legal and regulatory authorities: 777ab may disclose personal data to law enforcement agencies, regulatory authorities, courts, or other public bodies where required by applicable law or in response to a lawful formal request. In such cases, 777ab will disclose the minimum data necessary to satisfy the legal requirement.
- Business successors: In the event of a merger, acquisition, or sale of all or part of 777ab's business, personal data held on registered players may be transferred to the successor entity, subject to the same privacy protections described in this policy.
7 Cookies & Tracking Technologies
777ab uses cookies and similar tracking technologies on the platform to support core functionality, improve user experience, and gather anonymised analytics data. A cookie is a small text file placed on your device when you visit a website; it enables the site to remember certain information about your visit.
The following categories of cookies may be set when you access 777ab:
- Strictly necessary cookies: These cookies are essential for the platform to function correctly. They include session management cookies that keep you logged in during a gaming session and security cookies that help detect fraudulent activity. These cookies cannot be disabled without impairing platform functionality.
- Functional cookies: These cookies remember your preferences — such as language settings and display options — to provide a personalised experience during your visit. Disabling these cookies may result in the loss of certain preferences.
- Analytics cookies:777ab uses anonymised analytics data to understand how players interact with the platform. This data helps us identify areas for improvement, measure the effectiveness of features, and optimise page performance. Analytics data does not identify you individually.
- Security and fraud prevention cookies: These cookies collect technical identifiers — including IP address hash and device fingerprint data — to detect unusual access patterns, prevent account takeover, and identify potentially fraudulent betting activity.
You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies may prevent certain features of the 777ab platform from working correctly. For more information on managing cookies in popular browsers, consult your browser's help documentation.
8 Data Retention
777ab retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:
- Account and identity data: Retained for the duration of the active account relationship, plus a minimum of 5 years following account closure, to comply with anti-money laundering record-keeping requirements.
- Transaction and financial records: Retained for a minimum of 5 years from the date of each transaction, in accordance with financial record-keeping obligations.
- Communications and support records: Live chat transcripts, email correspondence, and support ticket records are retained for up to 3 years following the resolution of the relevant interaction.
- Technical and log data: Server logs, access logs, and device/IP data are retained for up to 12 months unless retained for longer for the purposes of ongoing fraud investigations or security incidents.
- Marketing consent records: Records of marketing consent and opt-out preferences are retained for the duration of the account relationship and for 3 years following account closure.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in such a way that it can no longer be attributed to an identifiable individual. Where anonymisation is used in preference to deletion, the anonymised data may be retained indefinitely for statistical and analytical purposes.
9 Data Security
777ab implements a multi-layered security framework to protect personal data against unauthorised access, disclosure, alteration, loss, or destruction. Our security measures include, but are not limited to, the following:
- Transport Layer Security (TLS): All data transmitted between your device and 777ab servers is encrypted using TLS 1.2 or above, ensuring that personal and financial data cannot be intercepted in transit.
- Data-at-rest encryption: Sensitive personal data — including identity documents and financial records — is encrypted in storage using industry-standard encryption protocols.
- Access controls: Access to personal data within 777ab systems is restricted to authorised personnel on a strict need-to-know basis. All internal access events are logged and subject to regular audit.
- Two-factor authentication (2FA): 777ab supports two-factor authentication for player accounts to provide an additional layer of protection against unauthorised account access.
- Vulnerability management: The 777ab platform undergoes regular security assessments, penetration testing, and vulnerability scanning to identify and remediate security weaknesses before they can be exploited.
- Incident response: 777ab maintains a formal incident response plan. In the event of a confirmed data breach, affected players will be notified in accordance with applicable data protection obligations.
While 777ab takes all reasonable precautions to secure personal data, no internet-based platform can guarantee absolute security. Players are encouraged to use a strong, unique password for their 777ab account, to enable two-factor authentication, and to contact support immediately at [email protected] if they suspect any unauthorised access to their account.
10 Your Data Rights
As a player of 777ab, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected] with your registered account username or email address and a clear description of your request.
- Right of access: You have the right to request a copy of the personal data 777ab holds about you, along with information about how it is being processed.
- Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data held on your account. Minor corrections (e.g., contact number updates) can be made directly within your account settings.
- Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where you believe the data has been unlawfully processed. This right is subject to applicable legal retention obligations — 777ab cannot delete transaction records that must be retained under financial law.
- Right to restriction of processing: You have the right to request that 777ab restricts the processing of your personal data in certain circumstances, for example while the accuracy of the data is being contested or while an objection to processing is being assessed.
- Right to data portability: You have the right to receive a copy of the personal data you have provided to 777ab in a structured, commonly used, and machine-readable format, and to transmit that data to another service where technically feasible.
- Right to object: You have the right to object to processing of your personal data that is carried out on the basis of legitimate interests. You also have the right to opt out of direct marketing communications at any time.
- Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
777ab will respond to all verified data rights requests within 14 calendar days. In complex cases, this period may be extended by a further 30 days, in which case you will be notified of the extension and the reasons for the delay.
11 Children's Privacy
The 777ab platform is strictly intended for adults aged 21 years and above. 777ab does not knowingly collect, process, or retain personal data from individuals under the age of 21. The platform employs active age verification mechanisms during the registration process to prevent underage access.
If 777ab becomes aware that personal data has been collected from a player who is under the age of 21, all such data will be deleted immediately, the account will be closed, and any funds in the account will be handled in accordance with the 777ab Terms & Conditions regarding underage accounts.
12 Updates to This Privacy Policy
777ab reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, operational requirements, or applicable legal obligations. All updates will be published on this page with a revised "Last Updated" date at the top of the document.
Where updates are material — meaning they substantially change the way 777ab processes your personal data or affect your data rights — 777ab will provide advance notice via the email address registered to your account or via a prominent notice on the platform homepage. The advance notice period for material changes will be no less than 14 calendar days before the updated policy takes effect.
For non-material changes — such as typographical corrections, clarifications of existing provisions, or minor structural reorganisation that does not affect the substance of the policy — the updated policy may take effect immediately upon publication without individual prior notice.
We encourage you to review this Privacy Policy periodically to stay informed about how 777ab protects your personal data. Continued use of the 777ab platform after the effective date of any policy update constitutes acceptance of the revised Privacy Policy.
13 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 777ab processes your personal data, please contact our support team using the details below. Please include your registered account username or email address in all correspondence to help us locate your records and respond efficiently.
- Email: [email protected] (plain text — not a clickable link)
- Live Chat: Available 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6)
- Response Time: Data-related enquiries are acknowledged within 5 business days and resolved within 14 calendar days wherever practicable.
Have Questions About Your Data?
Our support team is available around the clock to answer any privacy-related queries. You can also explore the 777ab platform, review our FAQ for common questions, or check our Responsible Gaming guidelines.